Durex

Feels Like Skin on Skin. Only Better

Durex

Consumer: The watch collector, commemorating life's triumphs, yearning for novelty, exclusivity, and rarity as they delve deeper into horology.

Culture: The prevailing "sameness" within independent watchmaking, where the pursuit of rarity paradoxically results in collections mirroring existing norms.

Brand: Berneron's defining principle: "an absolute refusal to comply." This ethos manifests in asymmetric layouts, Fibonacci-derived proportions, and a commitment to challenging convention. By 2035, owning a watch with their numbers will be so high end, and only accessible to a select few people in the world.