Cruise - The Good Part

The Good Part Campaign has one goal. To position Cruise Self Driving Cars as the pinnacle of mankind’s advancement in vehicular transportation

Target Audience

• Gen Z

• Millennials

• Corporates in SF, Phoenix etc

• TVC: 90”

• Outdoor: Electronic and Traditional Billboards

• Print: Advertorials, Newsletters

• Online: YouTube, Instagram, Twitter, Facebook

• Contextual Ads:

  • Keywords: robotaxis, safe driving, driverless cars, self-driving cars

  • Geography: SF, Austin, Dallas, Houston and Phoenix, Nashville and Atlanta

  • Target Sites: Forbes, NYTimes, Fast Company, etc